INTERNET MARKETING's Pidgeon carries good news for local Toowoomba businesses!
INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is vital to everything that you are
planning to do for your business. But the catch for lots of people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you need to
understand each one of the past updates just to be prepared for the future, and
the new changes in Pidgeon herald some interesting news for local Toowoomba
businesses.
Before we have had Google Panda, Penguin
and Hummingbird, but one of the most recent addition is Pidgeon, and it has
actually made a number of rather subtle changes that is important to get your
head around if you are attempting to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered becoming a 'good website' and punished those that were not
structured well. Penguin then came on and started attacking all the dodgy sites
that are using underhanded techniques or making an attempt to buy links-- it
pushed again towards websites requiring to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made all of us turn to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has placed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
Toowoomba business, has been around for decades, and is aiming to increase
their INTERNET MARKETING. The other is a new franchise store from a company
that has 100s of outlets around the country.
Historically, the smaller local Toowoomba
store would be struggling with INTERNET MARKETING because they ought to match
the budget of the larger company. This meant that many small companies were
just discontinuing on INTERNET MARKETING or wasting their money and time. With
Pidgeon, a search in Toowoomba, is now most likely to rank a local Toowoomba
business as a high result as compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure you can get the most out of your
business!
If you need to bring your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend taking a
look at Internet Marketing Experts Toowoomba, call 1300 595 013 or visit at
www.internetmarketingexpertsToowoomba.com.au
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