Mastering the Call to Action

Digital Advertising Toowoomba

Digital Advertising in Toowoomba means nothing if you have no idea the best ways to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to make a lead. It can make or break depending upon how weak or strong your CTA is, therefore I want to give you a few tips to make sure that you are doing the best you can to grow your brand and develop those critical leads.

Wording

Really straightforward, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, picking between the words, 'buy' and 'shop' as a CTA, one might feel that they both mean the same thing. But you have to understand that lots of people online generally avoid commitment, and so subconsciously even there is a propensity for most people to think that the term 'buy' is locking them into something, whilst 'shop' is a way for them to discover more relevant information. The point I am trying to make is that you really will need to contemplate the wording and avoid words that have unexpected outcomes.

Shape and Colour

It may seem strange, but Shape and colour of your CTA can affect its effectiveness. In the world of Digital Advertising there have been a lot of reports into the idea of style and its affect upon a person's perception, and essentially one idea claims that curves are the most reliable way to go. So, if you want to try and optimise even more, think about making the button for your call to action curved, rather than a rectangle.

Now, colour, this is a different area that there are a few theories on. Some people will have you believe that green is wonderful because it indicates 'go', but to stay clear of red because it is 'stop', or that blue is calming so it may make consumers more relaxed ... In the end there really isn't any clear evidence to suggest one option over any other, so just opt for what works best for your style. One thing that I will touch on though is that you should be aware of the font size and colour-- If you want your digital advertising to be most helpful in the Toowoomba area, it is a good idea to try and keep it different from the rest of your content, but don't go too crazy.

Location

Where your call to action is placed is quite essential to digital advertising growth.

All that I mean by this is see to it that you don't have it tucked away in a corner somewhere, or that you have way too much text that is complicating the Call to action.

Ultimately it all comes down to identifying the combination that helps you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the components together just think basic and think about your consumer.

Improving your Online Sales with good CTA's.

If you want to improve your digital marketing strategy in Toowoomba or just want know more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsToowoomba.com.au.

This piece is written with a number of tips in mind, and it originates from a fair bit of research and development, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found anything that does the job, or even know of a colour that works for you, let us know, or want a few free tips call us on 1300 595 013.