Digital SEO Marketing Toowoomba - Facebook Ads Lessons to raise your Influence

Digital SEOMarketing Toowoomba is not as simple as establishing a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I really want to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is necessary to Digital SEO Marketing, and because there are plenty of details about Facebook Ads that I wished I knew when I initially started investing with them.

Lesson # 1-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many Facebook users are young, and younger markets practically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even if you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you experiment with the amount of ads you want aimed solely to 'mobile.

Lesson # 2-- Image v Text

This is the main thing that I really had to remember when first starting off. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to ensure that that you have a nice image in your ad and your font isn't too large.

One thing that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be certain to keep this in mind and your ads will have more growth, and less automatic turndown by Facebook.

Lesson # 3-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you should select a location. So if you are a local Toowoomba Business then you will want to set the location to Toowoomba. It just makes sense, right?

But what most people overlook is that they choose by default the option for "Everyone in this Location".

So I want to explain to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Toowoomba will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who reside in Toowoomba, or perhaps just people visiting.

So depending on your company, you may intend to be targeting people that are visiting or even on holiday in Toowoomba. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are going to help your business.

I hope these few thoughts and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Toowoomba.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Toowoomba on 1300 595 013 or visit, .internetmarketingexpertsToowoomba.com.au.