Digital SEO Marketing - The War to find out what Google is actually 'not providing' you

Digital SEO Marketing is a difficult and complex area, and one of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not typically one to whine about the way that Google evolves - generally they are moving to get the SEO 'game' a more genuine a worth driven market, but some things are still aggravating. So what am I complaining about here? Well allow me to make an effort and clarify it this way.

Irrespective of how you plan to structure your keyword research, it all begins with a specific core principle, one that you ought to build by scanning your metrics and Google Analytics.

The idea is that from this central idea and keyword, you then create a seed list of terms, expanding through related terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other points to consider.

At one point, Google was willing to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has decided though that they are going to eliminate the access to the data obtained by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This indicates that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword analysis tools available in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be just one of the fastest ways to learn the real metrics for many specific niche areas. The main problem that is brought up by this is how it has an effect on the small businesses in Toowoomba that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Toowoomba on1300 595 013 or visit, internetmarketingexpertsToowoomba.com.au